Новостная подборка от 11.08.2016

Добрый день, дорогие друзья! Подборка англоязычных статей из мира проксимити маркетинге за прошедшую неделю:

1) Is Pokémon Go the Killer App for Location-Based Marketing? Three Reasons Why the Game Has Succeeded Where Other Location-Based Apps Have Failed Miserably:
http://goo.gl/Sqwz6r

2) How The Orlando Magic Generated $1 Million In Ticket Sales With Beacons. Proximity technology helped boost the NBA team's app adoption by 30 percent plus a 233 percent jump in Fast Break Pass sales from last season: http://goo.gl/fKcdVc

3) Shoppers continue mobile search once in-store. Mobile devices have become vital to in-store shopping and retailers must adjust their campaigns to meet changing customer behaviors: http://goo.gl/T4GuaI

4) Parents Go Mobile for Back to School Shopping 85% of parents will use smartphones to help them shop for back-to-school this year: http://goo.gl/L2I0my

5) Why retailers still struggle with omnichannel—and how they can conquer the challenge: http://goo.gl/n5u8NW
Подписывайтесь на нашу рассылку и группы в социальных сетях, чтобы быть в курсе последних событий из мира прксимити маркетинга!
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